A studio where strategy, design and code are one team.
SD Studio is part of the Sebastian Desigual family of brands. We create brands, websites, bots and automation for businesses — from a single product listing to a full launch.
Sebastian Desigual Studio
Four principles.
Everything in one place
Strategy, design, code, bots and AI — one team. No chain of contractors, no explaining the task again to each one: decisions made at the strategy stage carry through to the button on the website.
Fast
We built a property agency end to end in 13 days — brand, a website in 3 languages, 5 automations and collateral. The speed comes from a well-run pipeline, not from rushing.
Still working after handover
We don't just deliver pictures: enquiries flow into a sheet and Telegram, the assistant answers customers, descriptions are written on schedule. It keeps running without us.
A transparent process
Brief, estimate, staged reviews and a project log. On your accounts or on our infrastructure — whichever suits you; we hand everything over on request.
People and our own AI agents.
We work as a team — people and our own AI agents, built to take on your tasks. The agents handle drafts, checks and routine; people are responsible for decisions, taste and results.
Our experience goes beyond design.
- Rolling out information technology at professional football clubs.
- Board-level materials and reports.
- Sports consulting: development programmes, marketing strategies, products.
- Running our own businesses in several fields — so we see the task the way an owner does: what matters is the result, not the technology.
Experience that comes together in one studio.
Sebastian DesigualFounder and head of SD Studio
20 years of work, including since 2012 at a Russian Premier League club: development, information systems, board-level materials. Their own business and sports consulting. At the studio: the strategy behind every project, and responsibility for making sure decisions turn into results that work.
- Development and information systemsrolling out SAP Sports One and SoccerLab at a Russian Premier League club
- Strategy and consultingdevelopment programmes, marketing strategies, products
- Running a businessseeing the task the way an owner does: the result matters, not the technology
- Design and automationthe studio's brands, websites, bots and AI agents
Tools.
- Claude
- Claude Code
- Codex
- GitHub
- Next.js
- Vercel
- Make
- n8n
- Notion
- Miro
- Power BI
- kie
- Higgsfield
We pick the tool for the task: sometimes code is faster, sometimes it matters more that you can see the workflow in Make or n8n.
The Sebastian Desigual family of brands.
Five steps from brief to support.
Brief → estimate → staged reviews → handover → support. More about our process →