The studio's flagship project
SD Realty — a property agency brand
A logo in 5 versions and 5 colours, a 20-page brand book, a design system with 2 themes and 14 components.
See the case study →Brand & Identity
A logo and identity that hold up wherever they appear.
New businesses, rebrands, and businesses whose look has been pieced together over time.
We create the mark, the visual identity and the rules your website, social media, documents and signage then follow. Delivered as vectors with guidelines, so the identity doesn't drift.
Everything a brand is made of.
Logo, mark and variations
ExampleFull logo, compact version, monogram, favicon and avatars, as vectors in several colours.
from $280with a logo guide — from $390
Logo guide, brand book, guidelines
ExampleA logo guide covers the mark; a brand book covers the whole identity, with examples on real materials.
logo guide from $170brand book from $450
Visual identity and design system
ExampleColours, typefaces, grid and components for your website, social media and documents.
from $500
Stationery: business cards, letterheads, envelopes, badges
ExampleA business set in your brand style, ready for print.
from $40 per layout
Signage and wayfinding
ExampleSketches and approval documents; fabrication is done by your contractor.
from $90
Product packaging and label design
Packaging and label layouts to production requirements.
on request
Merchandise design
Layouts for T-shirts, bags, mugs — without production.
on request
Rebrand and brand audit
What works in your current identity, what gets in the way, and a plan to update it without losing recognition.
audit from $120
Brand character and scene library
Your brand's character, rules for how it looks, and a set of scenes for the website and social media.
from $230
Our work.
The SD family of brands
A parent brand and three lines of business: three rounds of style selection for the studio, from 8 options to the final one.
See the case study →Four steps from brief to brand book.
- 01Brief.
What the business does, who the customer is, which brands you like and which you don't.
- 02Directions.
2–3 identity options shown on real materials: a business card, a website, a post.
- 03Refinement.
The chosen direction becomes a mark, colours, typefaces and rules; 2 rounds of revisions.
- 04Handover.
Vector files, the logo guide or brand book, source files.
What you get: the mark and identity as vectors, rules for using them, and the source files — all yours.
Business Launch
Who it's for: A new business, a new line of business, or a rebrand.
Add-ons: a full brand book instead of the logo guide (+$280), a second website language, naming, AI assistant, booking bot.
from $1,700
Discuss this package- 1strategy session and positioning
- 2logo and logo guide
- 3a website of up to 5 pages, or a landing page
- 4two social media profiles and 6 templates
- 5sales proposal and company deck
- 6business cards and a flyer
- 7website enquiries delivered to Telegram and a sheet
Prices are a guide. The exact figure and stages come in the estimate, after the brief.
Often ordered together.
06 · Print & OfflineFlyers, booklets and QR codes in the new style Stands, stickers and guest kits, prepared so the printer accepts the files first time.07 · Websites & Landing PagesA website in the new style The brand goes to work where most people see it.04 · Content & SocialSocial media profiles and templates Avatars, covers and post templates that keep the identity consistent day to day.
Questions about branding.
What's the difference between a logo guide and a brand book?
A logo guide sets the rules for the logo: versions, colours, clear space, what not to do. A brand book covers the whole identity: colours, typefaces, materials and examples. A logo guide is often enough to start.
How many logo options do you show?
2–3 directions on real materials, then we refine one. It's easier to choose when you can see the mark on a business card and an avatar rather than on a blank page.
Do you check trademarks?
No — legal clearance is a job for a patent attorney. We check the name and mark for obvious clashes and taken domains.
Do you produce signage and print?
We create layouts and approval documents; your contractor prints and fabricates. We can prepare files to a specific printer's requirements.
Do we get the source files?
Yes. All files and sources are yours, together with the usage guidelines.
Tell us about the business, and we'll show you identity directions.
The brief opens with "Brand" already selected. Or ask our assistant in the chat.